Work+Shelter Style Guide
Official logo standards, color palette, typography, and usage guidelines for the Work+Shelter brand.
The Work+Shelter Style Guide defines the visual identity standards that keep our brand consistent across all touchpoints — from packaging and merchandise to digital channels and partner collateral.
Company Name & Logo
The brand is always written as "Work+Shelter" with a plus sign — never "Work and Shelter" or "Work & Shelter". The tagline is set in Futura Std Heavy and reads: "Made With Purpose."
Logo versions include the primary horizontal lockup, a stacked variant for square formats, and a mark-only icon for small applications. Contact us for the asset kit before using the logo.
Color System
Our palette is built around three brand colors. Always specify values from the table below — never approximate.
Brand Color Specifications
| Color | HEX | RGB | CMYK | Pantone |
|---|---|---|---|---|
| Purple | #af5e99 | 175, 94, 153 | 0, 46, 13, 31 | PMS 7655 C |
| Gray | #63656a | 99, 101, 106 | 7, 5, 0, 58 | PMS Cool Gray 10 C |
| Pink/Coral | #f1646f | 241, 100, 111 | 0, 59, 54, 5 | PMS 1775 C |
Typography
Headlines and display text are set in Futura Std Heavy. Body copy uses Myriad Pro Regular. Both are licensed fonts — use the approved web-font stack for digital applications.
Typography Roles
| Role | Typeface | Weight |
|---|---|---|
| Headlines / Titles | Futura Std | Heavy |
| Body / UI Copy | Myriad Pro | Regular |
| Captions / Labels | Myriad Pro | Italic or Light |
Brand Applications
Approved use cases for brand assets include:
- Product packaging and hangtags
- Merchandise (totes, apparel, accessories)
- Website and digital marketing
- Social media profiles and posts
- Email campaigns and newsletters
Logo Usage Rules
Do not alter the logo colors, stretch the wordmark, or place the logo on backgrounds that reduce legibility. Always maintain the clear-space zone equal to the height of the "W" in the logo.
Getting Brand Assets
Contact your Work+Shelter account manager to request the official brand asset kit, including all logo files (SVG, PNG, EPS), color swatches, and font licenses.
